THE LOGO

The importance of an effective logo

Your logo reaches everyone who has any contact with you. It is the impression of you or your company they carry away with them. Your logo appears on your website, your business card, in advertisements and on your products. So, it should be designed to have a good and a long-lasting impression and this is what has been done by mostly all of the successful companies like Amazon, YouTube, Nike, LG to name a few.

One such logo I believe is of HyperX (https://www.hyperxgaming.com/en). HyperX is a sub brand focused on video gaming peripherals by Kingston Technology (http://www.kingston.com). The logo has that aggressive feel which surely lures gamers, which are the target audience of the brand. Gamers usually age between early teens to mid-30s (14-35 years). The name HyperX certainly indicates something that is of high quality, performance. In addition to that it sounds stylish and catchy. The logo looks great on products, easily identifiable. The usual Kingston Logo does not feel that aggressive or gaming oriented to be able to attract the target audience. HyperX on the other hand sounds when you are talking about gaming headsets, gaming keyboards, high-performance memory or SSDs. It is easily scalable, looks good on huge billboards or small business cards and even looks good and clearly identifiable in monochrome prints. Thus, I believe that HyperX logo is very effective in the field it is positioned in.

My Logo:

I believe in swift movements and smooth flow of events. I believe in working without a confusion thus the two waves in the bottom represent the smooth flow. In addition to that I believe that a small step taken at some part in life leads to a significant event later in the course of life. The curve on the top represents what I just described, it starts with a small footprint and leads to a larger impact later on. The text represent my initials, and are beneath the art as sometimes I work behind the scenes but do want myself to be acknowledged.